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Brioni is a high fashion clothing company founded in 1945. From the beginning, Brioni suits were luxuries only afforded to the privileged few, namely Europe's wealthy aristocrats.
Celebrities began to buy their suits from Brioni in the 1950s when Rome became a popular vacation spot for wealthy Americans.
New York crime boss John Gotti earned the nickname 'Dapper Don' after his extensive wardrobe of custom Brioni suits. Today, Brioni is a favorite of real estate mogul Donald Trump.
Brioni suits have appeared in a number of James Bond movies starring Pierce Brosnan since 1995. It is rumored that a Middle Eastern sultan once ordered a staggering 100 suits from Brioni all in one month.
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