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Luxottica Group will open the second unit of a planned chain of luxury, customer-service oriented sunwear-only stores called Ilori, here on Rodeo Drive in Beverly Hills by year-end.
“Ilori is a new concept that will bring together a unique view of sunwear product, offering new styles, trends, niche brands and service that you don’t typically find today in specialty sunglass stores,” said Valerio Giacobbi, executive vice president of Luxottica Group.
Retail prices in the new stores will move from an opening point of about $200 up to the $4,000 to $5,000 range. The company has no specific plans to offer Rx sun lenses at Ilori, which is an African word for “special treasure,” although such lenses might be made available as a customer service.
Giacobbi said the Ilori’s sales associates—referred to as “stylists”—will develop relationships with their customers that include providing them with information about sunwear brands and trends, tracking their previous purchases and notifying them of new merchandise arrivals when appropriate.
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